Enterprise case study
How a YC startup cracked enterprise outreach with ABM and hyper-targeted plays
The challenge
Enterprise buyers are the hardest to reach. Sales cycles run long, emails rarely make it to the inbox, and one generic pitch can close the door for good. Winning here takes a different approach, and patience.
What we ran
Build the relationship first
Instead of spray and pray, we ran small, hyper-targeted campaigns across channels with one goal: get on the buyer's radar and start a real conversation. Selling came later.
ABM plays
- The CC play. We reached the first decision maker with a warm intro and a soft pitch, then copied in a teammate on the follow-up. Our AI agent handled this automatically.
- Colleague name-drops. Mentioning a prospect's colleagues in the email doubled reply rates.
- Matching domains. We ran small-volume campaigns from .ai and .io domains, the kind their buyers already trust. Replies went up 5x.
The result
Replies from teams at
